How the TrustScore Works

We evaluate companies on 50+ data points including performance, reviews, coverage, pricing, transparency, and service quality. Every company is scored out of 100 using the same public methodology.

Public data20 / 25

Google rating, review volume, years on market, web presence; verified Airbnb metrics for holiday-home operators; KHDA/DHA/CAA ratings where applicable

Verified reviews25 / 25

Owner reviews verified with masked proof (agreements, statements, title deeds)

Response speed15 / 25

How fast the company responds to enquiries on the platform

Contract terms25 / 25

Transparency of fees, payout discipline, lock-in and exit terms

AI risk verdict15 / 25

AI analysis of complaint patterns, data consistency and red flags

Maximum totals: Public data 20 · Verified reviews 25 · Response speed 15 · Contract terms 25 · AI risk verdict 15 = 100 points.

Data honesty tiers

We never pretend to be more precise than the data allows. Every data point on a company profile is labeled:

verified

Confirmed with documents: agreements, statements, title deeds, or official registers.

claimed

Stated by the company but not yet independently confirmed.

estimated

Our estimate from public signals — treat as directional.

The trust rules

The score cannot be bought. Companies can pay for premium profiles or qualified leads — never for score points or ranking positions.
Promoted is always labeled. If a company pays for placement, you will see a Featured badge.
Verified reviews require proof. Owner reviews are verified through masked documents: management agreements, payout statements, title deeds or booking reports.
Companies can appeal. Evidence-based corrections are reviewed and scores updated with a visible history.

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